Professional success is as dependent upon perception as it is on production.

 

How people perceive your potential represents your brand.

 

How people perceive the value that you provide (and have provided) represents your professional reputation.

 

The perception that people have of how you conduct (and have conducted) yourself when delivering value is based on your professional behavior.

 

Ensure that your professional behavior is consistently and positively contributing to (not detracting from) the organization as well as to those with whom you engage and a positive professional reputation will develop on its own.

 

Nurturing a positive professional reputation will allow for others to hear you communicate your ambitions, and provide the opportunity for others to recognize your potential.

 

That's your brand.